3/24/2024 0 Comments Diary of an oxygen thief author![]() He pulled off a savvy publicity campaign that prioritized, above all else, getting the book’s title shared on social media. The book’s unlikely rise, from underground hit to Big Five-published novel, is due predominantly to the marketing efforts of its anonymous author. In its first three weeks on sale, the title has gotten off to a respectable start, selling roughly 14,000 copies, according to Nielsen BookScan. ![]() After selling nearly 100,000 copies-predominantly in trade paperback and e-book-the book was acquired by Simon & Schuster’s Gallery Books imprint in May, and re-released by the Simon & Schuster imprint on June 14. The slim novel, which details the travails of a broken-hearted, alcoholic, and bitter misogynist (who is also an unreliable narrator), was self-published in 2006. And that’s by design: a design carried out by the book’s anonymous author over 10 years. ![]() Or maybe you saw a picture of the book on Instagram, or read a discussion of it-positive or negative-on Twitter. You may not know what Diary of an Oxygen Thief is about, but you might have heard the title. How 'Diary Of an Oxygen Thief' Went from Self-Published Obscurity to Bestsellerdom Living in New York City meant that Anonymous had an advantage when it came to posters and bookstores, but considering the wide reach of the Internet, almost anyone with an understanding of their potential readers could do what Anonymous did. He started small, but eventually got his book into Barnes & Noble. Unlike Scott, the author of Diary (Anonymous) peddled his book directly to bookstores. (In Scott's case he formed a LLC.) But in important ways, their stories diverge. Both positioned themselves as independent publishers. ( YA Debut Gets Six-Figure Deal: How did Scott Bergstrom Do It?)īoth authors had a background in advertising and understood marketing. The case of Diary of an Oxygen Thief is highly reminiscent of The Cruelty, a YA novel by Scott Bergstrom that landed a six-figure advance and movie rights after being self-published. ![]() Even if you have taken the traditional route, they teach us what it takes to make a success of your novel. Self-publishing success stories serve as lessons for us all. ![]()
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